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重新定义产品策略 苹果公司将会从 2025 年下半年开始，调整 iPhone 的发布节奏，改成每年上半年和下半年各推出一批新的产品。面对中国市场竞争越来越激烈的情况，苹果公司除了要增加 iPhone 的型号数量之外，还计划在 2026 年正式推出折叠款的 iPhone，重新来定义自家的产品策略。
2025 年下半年：iPhone 17 Pro Max、iPhone 17 Pro、iPhone 17 Slim、iPhone 17 2026 年上半年：iPhone 17e 2026 年下半年：iPhone Foldable、iPhone 18 Pro Max、iPhone 18 Pro、iPhone 18 Slim 2027 年上半年：iPhone 18、iPhone 18e 2027 年下半年：iPhone Foldable 2、iPhone 19 Pro Max、iPhone 19 Pro、iPhone 19 Slim
发布节奏重大变革 根据龚翔指出，苹果公司将会打破过去一年只在秋季发布 iPhone 的惯例，改成采用上半年和下半年各推出一批新产品的策略。苹果公司这么做，主要是为了应对中国等市场里，竞争对手已经习惯在春季推出新手机的情况，因为这导致苹果公司长时间处于营销空窗期。通过增加发布频率，苹果公司将能够更灵活地对市场变化做出反应。 未来型号时间表揭晓 从龚翔的预测来看，2025 年下半年会有 iPhone 17 Pro Max、iPhone 17 Pro、iPhone 17 Slim 和 iPhone 17 上市，紧接着 2026 年上半年还会推出全新的入门型号 iPhone 17e。最值得关注的是，2026 年下半年苹果公司将会首次推出 iPhone Foldable，并且同时发布 iPhone 18 系列，包括 Pro Max、Pro 和 Slim 版本。到了 2027 年，除了 iPhone 18 和 18e 之外，苹果公司还会进一步升级折叠手机，推出第二代的 iPhone Foldable 2。 型号数量增加有其必要 苹果公司的 iPhone 型号越来越多，背后其实是出于营销分层的考虑。龚翔指出，如果只在下半年一次性发布所有的机型，很容易导致消费者的注意力分散，特别是高端的 Pro 系列会持续抢占低端型号的市场份额。通过在上半年推出入门机型，下半年主推高端款式，苹果公司能够有效地重新平衡营销重心，同时扩大对不同消费者群体的覆盖范围。 折叠机时代将由苹果公司接棒 2026 年登场的折叠款 iPhone 有望成为苹果公司打入全新产品形态的关键。这款折叠型号预计将瞄准高端市场，与目前三星公司和中国品牌形成正面竞争。从目前曝光的规划来看，苹果公司不仅有折叠手机的蓝图，甚至已经开始着手开发 2027 年的 iPhone Foldable 2，由此可见苹果公司的布局并不是短期的权宜之计，而是长期策略的一部分。 Redefining Product Strategy Apple is set to change up the iPhone release schedule starting from the second half of 2025. Instead of the old routine, they’ll roll out new models twice a year, once in the first half and once in the second half. With competition heating up in the Chinese market, Apple’s not only planning to add more iPhone models but also aiming to launch the foldable iPhone in 2026. This is all part of a big plan to redefine their product strategy. Here’s the scoop on the upcoming releases:
A Major Shift in Release Rhythm Gong Xiang pointed out that Apple’s ditching the old way of releasing iPhones only in the fall. The new two - drop - a - year strategy is a direct response to rivals in markets like China, who usually launch new phones in spring. This left Apple with a marketing lull for a long time. By increasing the release frequency, Apple can quickly adapt to market changes. Future Model Timeline Unveiled According to Gong Xiang’s predictions, we’ve got the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Slim, and iPhone 17 coming in the second half of 2025. Then, in the first half of 2026, there’s the new entry - level model, the iPhone 17e. The real showstopper will be in the second half of 2026 when Apple launches the iPhone Foldable for the first time, along with the iPhone 18 series, including Pro Max, Pro, and Slim versions. In 2027, besides the iPhone 18 and 18e, Apple’s going to level up the foldable phone game with the second - gen iPhone Foldable 2. Why More Models Make Sense The growing number of iPhone models isn’t random; it’s all about smart marketing. Gong Xiang explained that if Apple dumps all the models in the second half of the year, it’ll split consumers’ attention. Plus, the high - end Pro series tends to overshadow the budget models, eating into their market share. By launching affordable models in the first half and pushing high - end ones in the second half, Apple can better balance its marketing efforts and reach a wider range of customers. Apple’s Set to Take the Foldable Phone Throne The foldable iPhone arriving in 2026 could be Apple’s ticket to a whole new product category. This model’s targeting the high - end market, going head - to - head with Samsung and Chinese brands. And get this: Apple’s already working on the iPhone Foldable 2 for 2027. Clearly, this isn’t a quick fix—Apple’s playing the long game here. |
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